Project Manager/UX/IA/ Wireframes / Analytics /Graphic Designer
[ 2000 - 2005 ]
Founded in 1971, Bootlegger’s team was looking to migrate their static HTML website to a DYNAMIC ONLINE FLASH CATALOGUE. Their SOW specified the ability to manage this future database in the most efficient process possible, while driving up their user base and meeting the visual expectations of their younger market demographic.
We met this request by assembling a brilliant product team, where we developed a customized 1 STEP PROCESS to accommodate BOOTLEGGER's existing EXCEL based work flow. We developed a JAVA/TOMCAT engine to parse their EXCEL CATALOGUE and exported it into an XML DATABASE that would serve their entire seasonal catalogue up into a delicious FLASH INTERFACE. The results of implementing this strategy cut down seasonal launch times and caused user activity to increase by over a factor of x100's and lengthen customer retention by minutes and increased casual surfing times dramatically.
This was such a success that BOOTLEGGER was inspired to hire us to create a cross country, documentary, competition, 12 day web-isode reality show (The Great Canadian Roadtrip) to further build up interest in their products and show how fun the company was!
"Nathan is a ninja graphic and website designer, amongst a multitude of other amazing talents. I have worked with him and his company many times over the past twenty years. He always comes through with amazing work, and at a very reasonable cost. You will not be disappointed having Nathan working on a project, or as a part of any team.
Christopher Hamersley
Founder at Galaxy Tone Enterprises, Inc.
ACCOMPLISHMENTS
- Created Wireframes to communicate page layouts quarterly or based on promotions.
- Storyboards & Wireframes to present the Roadmap to shareholders.
- UI and Visual Design (Photoshop, Illustrator, Sketch, Flash).
- Designed and provided input and direction for the user interface and site wide features.
- Conducted UX Analysis and User Testing on final product.
- Used empathy, problem solving and communication skills to address marketing strategies and technical challenges.
- Built Wish List systems, and dynamic engines that could be populated and pass along information about users and their purchasing statistics.
- Built the middleware to speak to excel/java/tomcat/html.
- Managed a team of up to 5 employees.
- Delivered and analyzed Web Analytics to strengthen any quarterly or promotional campaign results.
- Consistently boosted web traffic and sales to levels never before achieved.
- Designed, Coded and managed several weeks of a live broadcasting cross Canada web show and contest to promote Bootlegger’s image and target their age demographic.
- Exceeded web directed sales of products.
- Photography of seasonal product lines.
- Developed one of the world’s first Java/XML/Flash engines for online clothing catalogues.
- Provided a quality product that exceeded all expectations and marketing goals.
PROJECT SAMPLES
